Steve Bradbury
President, Marketing By Design

 
A results oriented executive with extensive strategic marketing, corporate alliance and brand integration experience. Steve employs senior-level relationships with entertainment, technology and Fortune 500 companies, broad knowledge of industry trends, effective P&L management and creativity to generate bottom line impact.

Throughout his career, Steve Bradbury has demonstrated the ability to identify unique selling propositions and grasp the essence of brand identities in order to develop revenue-generating business strategies. His primary focus is on the consumer experience as seen through the continually evolving technology and entertainment convergence. Steve has successfully built and/or contributed to the success of numerous ventures in corporate and entrepreneurial environments

Sustainable revenue growth in a world defined by information overload is achieved through laser-like attention to the identification and dissemination of a brand’s USP. Clarity is the key. When the message truly resonates, it can and will permeate otherwise impenetrable obstacles. Steve has successfully utilized this philosophy across a wide spectrum of established and newly defined brands. He created the interactive division of the Improvisation Comedy Clubs exec producing their AOL site plus two CD-ROMs which generated then substantial pre-release revenues, collaborated with McDonald’s and Coca-Cola on a $20 million promotional tie-in for the theatrical release of Santa Claus, The Movie, developed and moderated the inaugural eSportsworld conference whose keynotes and panelists included senior executives from Major League Baseball, the NBA, NHL and the NFL Players Association, and built Showbiz Scoop into a successful online property for Sony’s Columbia TriStar Interactive. Most recently, Steve has produced a mobile entertainment executive retreat for Openwave Systems and IBM.

Steve’s strong communication skills are an important asset in his business relationships, public speaking and UCLA Extension course Hollywood & Digital. Now in its fourth year, this salon-style program brings professionals together with panels of senior executives from companies like Microsoft, DirecTV, Sony, Disney, Fox, Warner Bros, TiVo, Best Buy, Sportsline, HD Net, Movielink, William Morris, Virgin Digital, Nielsen, Activision, AEG and many others. Most recently, he has been retained to develop/moderate panel sessions at an executive retreat for a leading wireless company and to create a new elective course in Sports & Technology for the University of San Francisco’s Masters in Sports Management program.

 

From 1993-1998 and since 2004, Steve has been President of Marketing By Design, providing corporate strategy, tactical alliances and brand development support for clients such as Columbia TriStar Interactive (Exec Producer, Showbiz Scoop); The Improvisation comedy clubs; Macmillan Publishing USA ("The Baseball Encyclopedia"); LARTA - Los Angeles Regional Technology Alliance; Mattel; Extra Extra Publishing; Eureka Digital & The Los Angeles Kings

Starting in early 1999, Steve took on a series of quasi in-house entrepreneurial positions. Serving as acting VP, Marketing & Business Development for Engage Games Online, Steve supervised initial organizational efforts for this multi-player games and entertainment service launched by Interplay Productions. He nurtured relationships with high profile entities including Billboard Live, The Improvisation, The NFL Players Association, Phillips New Media and Caesar’s Palace.

As acting Managing Director of AzasWeb.com for Proprietary Media, Steve transformed the company from a traditional media producer (movies, TV, print) to a highly focused, digitally-centric venture. PM’s mission is to develop national marketing programs for the 208 member institutions of the American Zoo & Aquarium Association, which collectively generate over 140 million visitors annually.

Early in 2003, Steve joined the senior management team at Veritasiti Corporation, whose mission is to create a unified ratings system for all entertainment content. Serving as Chief Corporate Relations Officer, he developed business and marketing strategies, initiated the company’s re-engineering to a digital-centric focus, proactively identified new initiatives, implemented training and presentation methodologies to capitalize on the company’s USP/first mover advantages and managed the development and execution of all internal/external corporate messaging.

 

Steve has also worked at MGM and Universal. He served as Vice President, Marketing & Creative Services for the MGM Worldwide Television Group during which time the studio successfully launched thirtysomething and In The Heat of the Night into syndication. Steve supervised a combined in-house, freelance and agency team of nearly thirty people. At MCA Television, as Director of Advertising, Promotion and Publicity, Steve worked on such notable titles as Coach, Major Dad, Amen, Harry & the Hendersons, Charles in Charge and the movie package Universal List of a Lifetime.

Prior to his two major studio tenures, Steve was Marketing Director for Peregrine Entertainment and Together Again Productions where he managed all marketing, promotion and publicity functions for shows such as The Spectacular World of Guinness Records, Improv Tonite, The Kidsongs TV Show, and the Kidsongs home videos. To launch Improv Tonite at the annual NATPE conference, he collaborated with Budd Friedman to recreate the legendary Hollywood Improv in a hotel ballroom. The comedy line-up included the then unknown Ellen DeGeneres and headliner John Mulrooney, who was tapped, during those performances, to be a host of The Late Show on Fox.

Before moving from New York to Los Angeles, Steve was Vice President of SpringGreene Marketing Associates, a company far ahead in the development of back-end entertainment/corporate tie-ins. He was a key member of the team that developed marketing/promotion campaigns for movies such as Santa Claus-The Movie (TriStar), Black Widow (Fox), The Natural (TriStar), The Muppets Take Manhattan (Henson Prods) and Space Camp (ABC/Fox).

Steve’s initial entry into the business world was through the media department of two advertising agencies – SSC&B and Kenyon & Eckhardt. Colleagues with whom he has maintained relationships include senior executives at companies such as J Walter Thompson, Havas and Coca-Cola.

Steve is a recipient of the PROMAX Gold Medallion and Silver Certificate awards for creative excellence. Last but not least, he is a proud Bronx-born Yankee and Orangeman fan, having graduated from the prestigious Bronx High School of Science and (with honors) from Syracuse University.

 
 

 
 

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